Marketing Strategy Using Patient Data and Spend Benchmarks

Live Class
1 Lesson
- Link [Register and please note the exact date and time]
  Start
Training Packet
3 Lessons
- Handout
  Start
- Worksheet
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- Final Output
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Ideal Patient Profile
3 Lessons
- Who They Are: Demographics and Psychographics
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- How They Behave: Booking Frequency, Average Spend, and Responsiveness
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- What They Want: Goals, Pain Points, and Where They Search for Solutions
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Spend Benchmarks
2 Lessons
- Industry Spend Benchmarks: SBA and CMO Survey Data
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- Setting Your Working Range
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CAC and Expected Return
2 Lessons
- Customer Acquisition Cost: Formula and Projecting Expected New Patients
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- The LTV:CAC Ratio and Its Five Zones
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Channel Allocation
1 Lesson
- Allocating Spend Across Awareness, Conversion, and Retention
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Trend Filter
2 Lessons
- Four Questions to Filter Marketing Trends
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- Where Trends Show Up: Ad Format, Promo Mechanic, Content Style, and Campaign Angle
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Timeline
1 Lesson
- Four-week Sequencing Logic for Your Marketing Plan
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Metrics
3 Lessons
- Week 1 Metrics: Lead Volume and CPL
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- Week 2+ Metrics: Booking Rate and CPA
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- Weeks 3-4 Checkpoint: Show Rate, ROAS, LTV:CAC, and Tracking Per Channel
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Feedback
1 Lesson
- Feedback Form_copy
  Start

[LIVE ONLINE CLASS] Marketing Strategy Using Patient Data and Spend Benchmarks