[LIVE ONLINE CLASS] Brand Strategy Using Market Positioning and Patient Trust

Course Summary

This course gives aesthetic practices a real answer to why a patient chooses them, and why that patient believes what they're told.

Course Curriculum

Live Class
1 Lesson
- Link [Register and please note the exact date and time]
  Start
Training Packet
3 Lessons
- Handout
  Start
- Worksheet
  Start
- Final Output
  Start
Value Proposition
2 Lessons
- Job/Pain/Gain Framework
  Start
- Building a Positioning Statement
  Start
Competitive Positioning
2 Lessons
- Mapping Price vs Perceived Value
  Start
- The Four Positioning Zones
  Start
Brand Identity
4 Lessons
- Visual Consistency
  Start
- Tone & Voice
  Start
- Brand Promise
  Start
- Touchpoint Consistency
  Start
Social Proof & Trust
2 Lessons
- Four Categories of Proof
  Start
- Proof's Place in the Patient Journey
  Start
Elements of a Brand Kit
2 Lessons
- Logo Suite, Color Palette, Typography, Imagery Style Guide, Voice & Tone Reference, Templates
  Start
- Turning the earlier modules into a working reference file
  Start
Feedback
1 Lesson
- Feedback Form_copy
  Start

IAAC Admin

Course Pricing

BRANDING MASTERCLASS

2500 PHP

LIVE ONLINE FACILITATED CLASSES ON BRAND STRATEGY USING VALUE PROPOSITION AND COMPETITIVE POSITIONING

Join Now